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downline

Refers to the members a person has recruited and whose sales or referrals also generate income for them as part of a multi-level marketing compensation plan.

Can also refer to a specific active branch or “leg” in a person’s team. The people directly recruited participants are referred to casually as ‘downlines.’ For example, “Sue, my downline, has been working really hard!” Usually a ‘downline’ refers to all of a consultant’s active legs (“I added 3 people to my downline in July”).

See also: upline
Also referred to as: successline, legs, team

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