Social selling is selling something through relationships, parties, or on social media. Social selling is also referred to as social sales, network marketing, Facebook sales, direct sales and more.
Some multi-level marketing companies and pyramid schemes have started calling themselves as “social sales” companies. This makes it harder to identify them as bad business opportunities.
Along the same lines, it is common to hear that a “product sells itself.” Also, you don’t need to sell the product just “share the opportunity with friends and family.” If you hear that a product ‘sells itself’ watch out. This phrase is a red flag that the company may be a pyramid scheme.