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ground floor

As part of many opportunity pitches participants will be encouraged to “get in on the ground floor.” This is a term that means to get in early for more upside potential and ability to grow.

This concept is also interesting to understand along side market saturation and pyramiding. When dealing with a saturated market there are too many sellers and not enough buyers. Pyramiding occurs when new recruits are required in large numbers to pay those above them. Both of these forces make joining early more attractive and lucrative. These also are components in proving illegal pyramid schemes.

Tip: Ask for the number of participants in a given area and the age of the company to determine if it really is a “ground floor” opportunity. We often see this term used for decades old companies with tens of thousands of distributors.

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