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Is Stella & Dot a Multi-level Marketing Company?

Yes! Stella and Dot is a multi-level marketing company.

We first researched Stella & Dot back in 2016. They hadn’t yet launched the sister brands Keep and Ever. Back then, their compensation plan was more easily accessible and all around the company was a lot more transparent. Today, it’s a little tricky to get clear answers about the company.

It’s harder and harder to tell that Stella & Dot actually is a Multi-Level Marketing company. They’ve coined new terms including: social selling and peer-to-peer sales. They’ve replaced the traditional tupperware and makeup “parties” with “trunk shows” and “events.” However, at the core Stella & Dot is still very much multi-level marketing.

Twitter post about a Stella and Dot online party.

Stylists sell jewelry at trunk shows (parties) and online via their personal websites. In order to become a Stylist you must purchase a starter kit. There are volume requirements, uplines, teams, and bonuses. Stylists absolutely must recruit other folks to join Stella & Dot to reach the higher income levels. Finally, there are volume quotas to maintain ranks and eligibility. In all of these ways Stella & Dot is a pretty traditional MLM.

Also, Stella and Dot is a member of the Direct Sales Association. A “national trade organization” and lobbying group that represents most (if not all) of the biggest players in multi-level marketing, network selling, and direct sales.

Check out our analysis of their Income Disclosure Statement.

No affiliation with Stella & Dot. Please contact us with corrections, updates, or additional information. This post was prompted by a reader question! Send us with your own questions as a comment here or on twitter!

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